What We Do

Our Approach

Although representative democracy is Greece’s most important contribution to politics, we like to think of baklava as placing a close second. We believe a good campaign should be constructed like a good baklava – building layer upon layer until you achieve a satisfying result. Instead of using baklava’s paper-thin phyllo dough, we create campaign layers out of all available communications tools – from direct mail, TV and radio to house parties, phones, door-to-door, email, websites and blogging. Each layer reinforces the campaign’s core message and helps the campaign reach voters in their homes, cars, on their computers -- or maybe even in a coffee shop, eating their favorite Greek dessert.

Here’s what we can do for you:

Strategic Planning

The strategic plan provides the roadmap for the campaign. While each plan is different and must remain flexible in order to make mid-course corrections, all strategic plans must do four things:

• Establish the overall goal and strategic objectives.
• Identify the resources necessary to reach the goals.
• Develop a set of activities and timeline to achieve the goals.
• Design a structure to execute the plan.

Campaign Management

Ranging from regional districts to statewide races, Staton Hughes manages all aspects of political campaigns. We act as architect, general contractor and carpenter. We write the strategic plan, develop the message and build the machinery to get it to voters.

Media Relations

Success in politics and business depends upon the image portrayed on TV, radio and in the newspapers. Staton Hughes develops media strategies, plans major events and press conferences, and writes press releases and op-ed articles. We also provide media training for candidates and key spokespeople.

Direct Mail

If money is the “mother’s milk of politics,” direct mail is its bread and butter. Direct mail is the most targeted – and often most powerful -- means of reaching and persuading voters and shaping public opinion. Staton Hughes creates persuasive targeted mail for voter education, fundraising and membership development. (See our portfolio.)

Research

Before launching any campaign -- a race for office, an initiative effort, an image building program, an international conference or a grass roots lobbying campaign -- Staton Hughes conducts thorough research. We gather background information, conduct polls and focus groups, identify message strengths and weaknesses, conduct opposition research, and interview opinion leaders in the community.

Materials

From brochures to lawn signs, newsletters, buttons, banners and handbooks, Staton Hughes brings together a talented team of communications specialists to design your message in the clearest, most distinctive way possible. (See our portfolio)